SmartMoney: Treat Dry Eye in a Separate Facility

Review of Optometric Business

English - December 04, 2018 17:00 - 6 minutes - 3.14 MB - ★★★★ - 6 ratings
Business Health & Fitness optometry patient financing profitability kpis capture rate multiple eyewear sales carecredit mark wright Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Manage Your Practice Like a Professional: KPIs to Manage By

Next Episode: Full Treatment Plan: Fulfill Needs with Quality & Support

Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, describes how her dry eye specialty flourished when she opened a dry eye facility nearby but separate from her optometry practice. Key points:

Recognize that dry eye treatment has different space and patient flow requirements.Create a concierge environment and train staff so patients get the time and attention they need.Build up your services over time, seeing patients at both locations.Do not stock eyewear; this is a barrier to referrals from other ODs.