45: JT Garwood (bttn)

Revenue: Real Startup Stories

English - August 18, 2021 12:00 - 44 minutes - 41.2 MB - ★★★★★ - 12 ratings
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Previous Episode: 44: Justin Jia (Project Unicorn)

Next Episode: 46: Brian Leung (SwiftAds)

JT Garwood is Co-Founder & CEO of bttn, an online medical supply platform. They want to help healthcare providers reduce the $230 billion of annual spend on medical supplies while offering a better customer experience.

In this episode, we talk about JT's background, his B2B sales career, why he left his lucrative job, the founding story of bttn (pronounced 'button'), and his vision for the future.

GUEST

JT Garwood LinkedIn
bttn LinkedIn
bttn Website

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

PE = private equity
USD = University of San Diego
ICP = ideal customer profile

TIMESTAMPS

0:00 - Episode intro
1:05 - JT's background
5:34 - His sales experience, and quitting that career
14:53 - What is bttn and why did you start it?
21:16 - Biggest wins and losses so far
27:43 - The wrong way to do startup sales
35:22 - Getting your first customers
42:09 - Wrap up and final thoughts