32: Diane Wiredu (Lion Words)
Revenue: Real Startup Stories
English - May 19, 2021 12:00 - 1 hour - 66.5 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 31: Nawar Alsafar (Bytez)
Next Episode: 33: Mitch Stein (Pond)
Diane Wiredu is Founder of Lion Words, a B2B conversion copywriting firm. She helps companies create a clear, compelling message to a specific audience. We discuss her process for customer research and copywriting, and how that process leads to outperforming other methods.
Diane has a background in languages, having studied them at university. She speaks English, Spanish, Catalan, Italian, and half of French. (We'll round up and give her credit for all 5.)
"Copy is never written. Copy is assembled." –Eugene Schwartz
GUEST
Lion Words Website
Lion Words Newsletter
Diane Wiredu LinkedIn
Freebie: Voice of Customer Research Template
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
B2B = business to business
ROAR = research, organize, assemble, review
KPI = key performance indicator
CTA = call to action
Demographics = external or physical factors of your audience (age, gender, location, etc.)
Psychographics = psychological factors of your audience (motivations, beliefs, ideas, etc.)
SaaS = software as a service
TIMESTAMPS
0:00 - Episode intro
1:16 - Diane's background
9:09 - What mistakes are founders making?
12:42 - The right copywriting process
22:16 - Clarity and consistency
37:22 - Customer funnels
42:32 - Customer research
56:38 - Diane's question for Safa
1:04:44 - Wrap up and final thoughts