Marti Sanchez is Founder & CEO of Influence Podium, an agency focused on creating content for B2B CEOs. We discuss Marti's background, including being born in the U.S., growing up in Barcelona, playing college basketball, and figuring out how to build a business from scratch.

The majority of this episode is an honest conversation about the messy, unglamorous parts of starting a company. We talk about tough topics like shame, guilt, failure, rejection, negative self-talk, and imposter syndrome. And yes, we swear a lot during this 2 hour talk. I hope to normalize having these types of conversations.


LINKS


Marti Sanchez LinkedIn
Marti Sanchez Twitter
Influence Podium Website

PODCAST


Safa Mahzari
Patreon
Alluxo Website

TERMS


Real Madrid = the best football team in Spain
FC Barcelona = some lesser known football team
Imposter Syndrome = doubting your abilities and thinking that you don't belong
B2B = business to business
B2C = business to consumer
SaaS = software as a service
CRM = customer relationship management
Ramen Profitability = making enough profit to cover your living expenses... and nothing else

RESOURCES

"Daring Greatly" by Brené Brown

TIMESTAMPS


0:00 - Episode intro
0:59 - Marti's background
10:14 - Politics, polarization, and running for office
16:19 - College and first job out of school
28:28 - Founders get along with other founders
42:17 - Going to therapy and shame
1:02:52 - Starting a company
1:18:02 - Finding a niche for Influence Podium
1:35:30 - Do you ever want to quit?
1:53:55 - What is the new age of public relations?
1:59:21 - Wrap up and final thoughts


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