20: Nick Jordan (Content Distribution)

Nick Jordan is Founder & CEO of Content Distribution, a content marketing agency. His team has taken 4 projects from 0 to over 100,000 organic visitors per month in a year. Nick is an SEO expert, but approaches the industry in a completely unique way. It's no exaggeration to say his team is the best I have ever come across.

In this episode we talk about Nick's background, starting companies that didn't work, doing consulting work without any margin, finding a niche that is profitable, and saying no to deals that aren't a fit. This episode is also filled with actionable advice on how to improve your SEO strategy.

LINKS

Nick Jordan LinkedIn
Content Distribution Website
Case Study: 0 to 479,000 Monthly Organics in 17 Months
ClusterAI: Automate Keyword Research
Content Distribution AMA Group

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

SEO = search engine optimization
SERP = search engine results page
SaaS = software as a service
DTC = direct to consumer, refers to ecommerce brands
B2B = business to business
B2C = business to consumer
KPI = key performance indicator
Gross Margin = revenue minus your cost to generate revenue

TIMESTAMPS

0:00 - Episode intro
1:00 - Nick's background
3:26 - What skills matter in hiring?
6:46 - His past startups
10:56 - Building process and docs
18:53 - Who are you selling to?
25:08 - Saying no to deals that don't fit
35:58 - Who is your ideal customer?
41:20 - Customer discovery and vetting
45:16 - What is everyone else missing in SEO?
49:40 - What is ClusterAI, your SaaS product?
53:30 - Wrap up and final thoughts