18: Karen Danudjaja (Blume)

Revenue: Real Startup Stories

English - February 10, 2021 13:00 - 50 minutes - 46.4 MB - ★★★★★ - 12 ratings
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Previous Episode: 17: Aleksandr Volodarsky (Lemon)

Next Episode: 19: Brandon Christopher (Lexicon)

Karen Danujaja is Co-Founder of Blume, makers of superfood blends. Their organic, plant-based blends are used to make lattes, smoothies, oatmeal, and more. In this episode, we discuss Karen's background, the original concept for Blume, bootstrapping the company, and the reality of wearing many hats at once.

We also talk about how Blume sourced its first product and found its first customers, a relatable challenge for all ecommerce brands. I hope you enjoy this episode!

GUEST

Karen Danujaja LinkedIn
Blume Website

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TIMESTAMPS

0:00 - Episode intro
0:47 - What is Blume and where did you start?
5:44 - Karen's background
9:45 - How did you source your first product?
14:45 - Formalizing the business process
24:34 - What part of Blume excites you the most?
29:27 - Striving for work/life balance
34:11 - Has the lockdown affected your business?
41:11 - How important is culture to you?
47:49 - Wrap up and final thoughts