03: Lauren Holmes (Corl West)

Revenue: Real Startup Stories

English - October 28, 2020 12:00 - 1 hour - 64.7 MB - ★★★★★ - 12 ratings
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Previous Episode: 02: Jordan Josloff (1sm)

Next Episode: 04: Yashar Ahmadpour (Advice Analytics)

Lauren Holmes is Founder of Corl West, a boutique UI and UX design agency. In this episode, we explore the difference between user interface (UI) and user experience (UX), what makes a design successful, and how to create value for your customers.

We also talk about what it's like to run a business and manage clients. Lauren is based in Los Angeles, CA and works with a range of businesses – including ecommerce, software, travel, and more.

LINKS

Lauren Holmes LinkedIn
Corl West Instagram
Corl West Website

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

UI = user interface
UX = user experience
SEO = search engine optimization
SaaS = software as a service

TIMESTAMPS

0:00 - Episode intro
0:50 - What Lauren does today
3:02 - What is user experience (UX)?
5:21 - Tools that Lauren uses
6:58 - Communicating value to users
9:32 - Market research vs. UX research
12:32 - What makes a good UX?
16:24 - Incremental update vs. complete redesign
17:20 - Making a delightful experience
21:19 - UX without relying on a screen
26:54 - UX relationship with marketing
30:52 - What are the right metrics to track?
33:39 - How to personalize experiences
38:33 - Lockdown affects on Lauren and her clients
41:43 - Sustaining a brand today
44:28 - What's it like to run Corl West?
53:11 - Personal health and business goals
56:27 - Culture and managing creatives
1:00:00 - Who Corl West works with
1:01:45 - The story behind Alluxo
1:06:44 - Wrap up and final thoughts