Brian Tully | Sales Leader | Scaling Through Transformative Sales Leadership

In this episode of the RevAmp podcast, host Mark Lerner interviews Brian Tully, the Head of Americas for #Sales at LiveU. Brian discusses his background in investment banking and entrepreneurship, as well as his experience in helping startups grow and make transformative decisions. The conversation focuses on the challenges and opportunities of adapting to changing marketing conditions and being a transformative leader. Brian shares a specific example from his previous role at Goldcast, where he made decisions based on data analysis that led to pushback from the sales team. He explains how they identified the need to target a different client size and industry based on customer renewal rates. Brian also discusses the importance of aligning #marketing and #sales goals and continuously iterating and optimizing the #go-to-market strategy. Looking to the future, Brian predicts that #automation and #AI will play a significant role in sales, particularly in automating repetitive tasks and improving productivity. He emphasizes the importance of empowering #SalesReps and leveraging AI for intelligent conversations.