Is Private Label the New Competitive Playground?
Retail Remix
English - August 28, 2023 09:00 - 37 minutes - 84.8 MBBusiness News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Future of Commerce: Resilience, Diversification and Connectivity
In today's highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate.
In this episode of Retail Remix, host Alicia Esposito chats with Todd Maute, who is a partner at the brand strategy firm CBX, to dig into how retailers can build robust and relevant private label brands. Listen to learn about:
Changing consumer behaviors, especially in light of economic uncertainty and volatility, and how these trends impact the private label industry;Why it has been challenging for retailers to harness the power of their private label brands;Data-driven strategies for building and promoting private-label brands.RELATED LINKS
Learn more about Todd here!Learn more about CBX.Read more about private-label trends on Retail TouchPoints.