Inside Retail’s NFT Movement

Retail Remix

English - July 12, 2021 09:00 - 47 minutes - 65.3 MB
Business News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Thrasio is Helping Amazon Brands Scale

Next Episode: How VCs Are Funding Retail Innovation

Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.

But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts. Listen to get their perspectives on:

The current state, and future of, the NFT market and the factors that will influence growth; How NFTs can support digital-to-physical engagement by creating a “metaverse” for online shopping; The benefits of creating unique NFTs to drive brand awareness and activation; and Ways to integrate NFTs into brand and product strategy, including who drives initiatives and how to measure success.