Defining 'Brand Bravery' In An Age Of Uncertainty
Retail Remix
English - May 11, 2020 09:00 - 29 minutes - 68.2 MBBusiness News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Creating A Culture Of Continuous Transformation
Now more than ever, consumers want brands to stand for something. They want authenticity and meaning. But what's the best way for retailers to stand for something when they're facing ongoing uncertainty? Nicola Smith, Founder and CEO of REBEL & REASON, believes that now is the time for business leaders to take risks and find new ways to connect and resonate with their audiences. After all, it may impact their loyalty in the long run.
During this episode, Nicola and host Alicia Esposito chat about:
What "brand bravery" entails;Tactical exercises teams can do to uncover new ideas and unlock new business value; andTrends Nicola believes will become standard business practices in a post-COVID world.RELATED LINKS
Learn more about REBEL & REASONGet more insights from Nicola and her teamSee Nicola in action