The Radical Strategy That Drove Nike's Pandemic Success
Retail Prophet
English - January 27, 2021 05:01 - 18 minutes - 25.3 MB - ★★★★★ - 24 ratingsBusiness News Tech News technology trends consumerbehavior ecommerce future retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Amid the sea of turmoil in the retail sector and the weekly waves of disastrous news, at least one brand is not merely staying afloat but thriving. Nike has not only endured the crisis but also managed to accelerate through it. But far from being the result of a desperate pandemic-induced pivot or some happy accident, the seeds of Nike’s current resilience were planted deep into its strategy several years ago. In this episode Doug looks at how that strategy unfolded and the lessons all brands can take from Nike's radical approach.