Innovation drives growth, and it was fantastic to see how innovation can also drive sustainability in retail by reducing the number of batteries in-store. Oron Branitzky talks us through how Wi-Charge develops technology for far-field wireless power transfer using focused infrared beams. It was founded in 2012 by Victor Vaisleib, Ori Mor and Ortal Alpert and aims to create an eco-friendly world with less wires and batteries by eliminating the need for approximately 5,000 batteries for each R1 wireless transmitter. #retail #innovation #sustainabilty

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