Navigating the The Holiday Period 2023 (Golden Quarter) Predictions: Insights from Salesforce Caila Schwartz Director of Consumer Insights and Strategy, Retail & Consumer Goods at Salesforce

🎙️ Welcome to another illuminating episode of The Retail Podcast, where we connect you with the retail industry's thought leaders. Our latest episode features an engaging conversation with none other than Caila Schwartz, Director of Consumer Insights and Strategy, Retail & Consumer Goods at Salesforce.

In a world where the retail landscape is rapidly evolving, Schwartz - a previously self-confessed public speaking apprehensive - has flourished into a voice that is both influential and insightful. She shares valuable lessons from her journey, advocating the importance of fostering one's ideas and not shying away from asking hard-hitting questions - a philosophy that's inspiring for today's business leaders.

In our fascinating discussion, Schwartz offered predictive insights for the imminent Holiday Period 2023 (Golden Quarter) - the critical period leading up to Christmas - based on Salesforce's extensive data analytics. At the heart of these predictions? A prominent role for AI in shaping retail's future, with a staggering forecasted impact of $194 billion on global sales!

But it's not all about technology. Schwartz reminds us of the necessity of customer-centric policies, highlighting the significance of transparent and reasonable return protocols. The retail world is undergoing a shift, moving from transaction-based interactions towards relationship-building and personalized customer experiences.

Schwartz noted that 39% of consumers prefer the omnichannel approach, choosing brands that offer "Buy Online, Pick Up in Store" services. An intriguing aspect of this trend is the potential for additional purchases during the in-store pickup. This blend of online and offline retail experiences, particularly popular among tech-savvy Gen-Z and Millennials, presents a game-changing opportunity for retailers.

Our conversation didn't stop there. We explored the expanding influence of social media, now driving approximately 10% of all e-commerce, a figure growing by 29% annually. The paradigm is shifting towards in-feed advertisements, emphasizing the need for authenticity in today's digital marketing landscape.

A new trend making waves is the growth of the resale market. Driven by cost-savings and sustainability, consumers are increasingly opting for resold goods, making it an area retailers must navigate to remain ahead.

This enlightening episode with Caila Schwartz drives home the point: The retail sector is a labyrinth of constant evolution. Survival and success hinge on adaptability, innovation, and a relentless focus on the customer. At Salesforce, the commitment is clear - equip retailers with the tools and insights necessary to navigate this change and seize the opportunities it presents.

As we head into the Golden Quarter, let's embrace Schwartz's insights: the future of retail transcends selling goods—it's about creating experiences, forging relationships, and nurturing customers. Retailers who can harness this philosophy will thrive in the coming years.

Stay connected for more inspiring conversations on The Retail Podcast. #RetailPodcast #SalesforceInsights #RetailTrends #AIinRetai

"Keep Your Loyal Customers Closer: 5 Holiday Shopping Predictions" https://www.salesforce.com/blog/holiday-shopping-predictions/

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