340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

Retail Gets Real

English - March 12, 2024 10:00 - 30 minutes - 28.1 MB - ★★★★★ - 83 ratings
Careers Business Management commerce smallbusiness consumers ecommerce entrepreneurs leadership management retail shopping startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 339. Made By Gather’s Shae Hong on innovation, kitchenware and collaborating with Drew Barrymore

Next Episode: 341: From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen

Live from Retail’s Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back.

Learn more at retailgetsreal.com.