323. A look at J.C. Penney’s $1 billion reinvestment project
Retail Gets Real
English - October 31, 2023 10:00 - 21 minutes - 20.3 MB - ★★★★★ - 83 ratingsCareers Business Management commerce smallbusiness consumers ecommerce entrepreneurs leadership management retail shopping startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 322. Taking on credit card swipe fees with the Savvy Shopkeeper
J.C. Penney is in the midst of a major transformation, with a plan to spend more than $1 billion by the end of 2025 to revive the 121-year-old chain. On this episode, we’re speaking with Executive Vice President and Chief Merchandising Officer Michelle Wlazlo about the department store’s historic $1 billion reinvestment project, the evolution and debut of several private labels and exclusive partnerships, and what’s ahead for the holiday season.
Learn more at retailgetsreal.com.