310. ThirdLove CEO Heidi Zak on moving into bricks-and-mortar

Retail Gets Real

English - May 31, 2023 10:00 - 19 minutes - 18.6 MB - ★★★★★ - 83 ratings
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Previous Episode: 309. Sam's Club Chief Merchant on what it means to be 'member-obsessed'

Next Episode: 311. What can AI do for retailers and customers?

ThirdLove is known for marketing body positivity and offering size-inclusive bras, including half-cup sizes. On today’s episode, we’re talking to ThirdLove co-founder and CEO Heidi Zak. We’ll hear about what led her to start the company back in 2013, how the brand connects with today’s customers and ThirdLove’s recent expansion into bricks-and-mortar locations.

Zak also shares how inclusion and diversity values help shape the business and discusses the impact of the TL Effect – an initiative to support entrepreneurial women of color.

Learn more at retailgetsreal.com.