#166 Crazy dog people: How passion drives BARK (special rerelease)

Retail Gets Real

English - April 21, 2020 14:26 - 20 minutes - 23.8 MB - ★★★★★ - 83 ratings
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Previous Episode: #165 Innovating at the cutting edge of wellness with Sharon Leite of The Vitamin Shoppe

Next Episode: #167 Inside innovation at LEGO

Originally released May 14, 2018: BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.

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