95: Apex Ammunition Cofounder, Ballistics Expert, Nick Charney

"The first year we came out, we bought as much inventory as we could in a short amount of time. We were handwriting on white boxes with black sharpie all of the data on the shells. We were getting the word out on social media. And we spent weeks building up this inventory for launch. And when we launched, our online store was wiped out in 16 minutes."— Nick Charney Today’s guest started off packaging shotgun shells into plain white boxes with the labels written on the box. We’re going to talk through what it takes to go from that, to doubling your revenue in a single year. Nick Charney is an engineer and shotshell ballistics expert. He is currently on active duty with the United States Air Force and he is the co-founder of Apex Ammunition.I was drawn to his story because A) I’m a cofounder of an outdoor company myself. And B) it’s turkey season, so naturally I’m thinking about shotgun loads. Restless Native is brought to you by GoWildDownload GoWild today