Reinventing BBQ & Busting Vegan Myths – Kerry Fitzmaurice, Founder of Pure Grit BBQ

If you want to hear what it’s like to open a restaurant in 2022 - listen to Kerry Fitzmaurice, Founder of Pure Grit BBQ.  She found her Chef on Instagram during the pandemic, started with selling sauces, then did pop-ups, and recently opened her first location in NYC in May. 

Not only is she reinventing what BBQ looks and taste like, but she’s on a mission to make it accessible and delicious for anyone -  carnivores, omnivores and plant-eaters!

She shares her early journey with us, all the ups and downs, and the happy guest and team moments that make it all worthwhile.  

Show Highlights 

Feeling excluded from eating BBQ at SXSW led her to start Pure GritPure Grit isn’t only for vegans, it’s for anyone that wants a delicious mealDiscovering her #1 selling item by accident (burning it!)The importance of being in the restaurant every day to see what’s happeningHow the NYC Restaurant community has embraced and supported herThe growing vegan fast-casual concepts - like Hart House How you can help!

Connect with Kerry on LinkedIn here
Learn more about Pure Grit BBQ

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Here’s How She Does It with Betsy Hamm

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