359. How To Get Powerful Restaurant PR - Mickie Kennedy

Restaurant Rockstars Podcast

English - September 08, 2023 21:13 - 56 minutes - 45.8 MB - ★★★★ - 44 ratings
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Previous Episode: 358. Delivering Hospitality at the Highest Level - Sofia Crokos

Next Episode: 360. How to Dominate Your Hospitality Competition - Keith Benjamin

Marketing is super important for your operation, but few owners or leaders think about the power of restaurant PR. Maybe that’s because many operators think public relations is just not affordable, but my guest this week dispels that myth with a powerful restaurant PR strategy.

In this episode of the Restaurant Rockstars Podcast, I’m speaking with Mickie Kennedy of eReleases. Mickie is a PR expert, press release ninja and media relations networker with an effective crash course in using restaurant PR to get your place on the map.

Watch or listen as Mickie dishes up:

• How to get media attention and restaurant PR for your company
• A crash course in writing effective press releases.
• The definition of your “Unique Selling Proposition (USP)” and how to get the most out it.
• If it’s smart to ask your team-members or best customers for their input on your PR strategy
• Using Artificial Intelligence (AI) or not when writing your release
• The power of humor or in attracting the local media to cover your business.

And of course, the cost-effectiveness of working with Mickie and eReleases if you want to get the biggest bang for your PR buck!

Don’t miss this episode then check out www.eReleases.com for a free PR Masterclass and restaurant press release sample.

Now, go out there and ROCK your public relations and your Restaurant!

Roger

Thank you to our sponsors:

The Restaurant Academy: Everything you need to know to optimize profits and maximize sales https://restaurantrockstars.com/joinacademy/

Xenia: Your operations base camp that scales standard procedures, trains your team, controls operations, and even manages food safety. https://xenia.team/rockstars

Popmenu: For a limited time only, popmenu is offering our listeners $100 off your first month plus an unchanging lifetime rate. FREE Demo: https://www.popmenu.com/rockstars

Jtech: The key to restaurant communications is cutting edge tech for your customers and team. For more than 35 years, JTECH has been at the forefront of Restaurant Communications. Listeners get 10% off with our link: https://www.jtech.com/rockstars