How “Take and Make” or “Cook and Book” Can Add Revenue
Restaurant Marketing School
English - October 06, 2021 12:00 - 8 minutes - 11.2 MB - ★★★★★ - 9 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Prepared meals and partially cooked entrees can revolutionize your revenue model and marketing efforts. Here's how...
This concept is huge with Meal Prep companies across the country… seems like every week you hear of another company popping up. This concept is underutilized by most restaurants. There are a few places that have built their whole business model around the Take and Bake model. In fact, one national chain and killed it in the Pandemic with Raising top line sales by almost 7% and while decreasing locations.
- Do not try to duplicate your menu for your customers at home. The reason they come to dine with you is partly that they can’t do it at home. Wing Example during pandemic
- How can you make your customer a Rockstar at home with all of the ingredients to make a fantastic meal. Ribs, Pizza (Danny Boys), Tenderloin (Blue Herron)
- Make it Interactive.
o Give the customer a card explaining the prep and plating, so they have everything they need to execute. Date Night at Home.
o Drinks as well! Give them the mixers and garnishes to add their own alcohol so they can impress their friends with bartending skills
o Cook along with the chef – Do a recording or even a live event that you can sell the kits and have your chef walk them thru the preparation.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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