Restaurant and Retail Marketing
892 episodes - English - Latest episode: about 2 years ago -Marketing and digital trends, tips and advice to help the restaurant and retail industries succeed
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Rita The Robot Runs Food
April 22, 2022 06:00 - 3 minutes - 2.94 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at Chili's in the US and how it's using a Robot named Rita to drive guest satisfaction and operational ease. Hosted on Acast. See acast.com/privacy for more information.
Food Literacy
April 21, 2022 06:00 - 2 minutes - 2.33 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how the pandemic has forced us to explore new foods. As we recalibrate into a world where we are at home more often — restaurants will need to recalibrate. Tomorrow's customer will be more nomadic physically and emotionally. Hosted on Acast. See acast.com/privacy for more information.
The Importance of Food Photography
April 20, 2022 06:00 - 2 minutes - 2.09 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the importance of food photography on a restaurant's website. We eat with our eyes and there are compelling statistics to indicate we should make great food photos a priority. Hosted on Acast. See acast.com/privacy for more information.
Restaurants Are Celebrating 4:20
April 19, 2022 06:00 - 2 minutes - 2.23 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at April 20th also known as "Weed Day". It's celebrated on 4/20…a reference to the number often associated with cannabis. Hosted on Acast. See acast.com/privacy for more information.
Restaurants in the Metaverse
April 18, 2022 06:00 - 2 minutes - 2.05 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at dining in the Metaverse and how some big chains are entering this brave new virtual world. Hosted on Acast. See acast.com/privacy for more information.
Direct Mail Has Strong Conversion Rates
April 14, 2022 06:00 - 2 minutes - 2.25 MBOn today's Restaurant and Retail Marketing Flash Briefing, we continue to look at direct mail and how it can complement your digital marketing to make both stronger. Hosted on Acast. See acast.com/privacy for more information.
Young People Love Direct Mail
April 13, 2022 06:00 - 2 minutes - 2.32 MBNew data from Canada Post shows us that direct mail could be the most effective spend for our marketing budgets. Hosted on Acast. See acast.com/privacy for more information.
Arby's Menu Items Become…Dog Toys?
April 12, 2022 06:00 - 2 minutes - 2.14 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at Arby's new line of plush, squeaky dog toys. Fashioned into their iconic menu items — will they help make pet parents fall in love with the brand? Hosted on Acast. See acast.com/privacy for more information.
Drinks To Go In NY State
April 11, 2022 06:00 - 2 minutes - 2.09 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the legislation in NY state that will make cocktails to go — an ongoing practice for restaurants. Hosted on Acast. See acast.com/privacy for more information.
Pinterest Trends —Ancestral Eats
April 08, 2022 06:00 - 1 minute - 1.82 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Trends Report and the category called "ancestral eats" and why we're reaching back in our lineage to find the next great meal. Hosted on Acast. See acast.com/privacy for more information.
What's A Good Click Through Rate for Restaurant and Retail Emails?
April 06, 2022 06:00 - 2 minutes - 2.44 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail. Hosted on Acast. See acast.com/privacy for more information.
Dark Stores Are Making Delivery Cost Effective
April 05, 2022 06:00 - 2 minutes - 2.59 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at dark stores and how they are revolutionizing grocery delivery. Similar to the Ghost Kitchen model for restaurants, as more sectors get on the delivery bandwagon — it will become more efficient. Hosted on Acast. See acast.com/privacy for more information.
Drone Delivery of Food Is Almost Here
April 04, 2022 06:00 - 2 minutes - 2.09 MBOn today's episode of Restaurant and Retail Marketing Flash Briefing, we look at drone delivery. Picture your food delivered in 3 minutes onto someone's front yard. It may be a sight closer to reality than we realize. Hosted on Acast. See acast.com/privacy for more information.
The Oscars of April fools Jokes
April 01, 2022 06:00 - 2 minutes - 2.14 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at some of the best ever April Fool's pranks of all time. There might be some ideas here for you to have a little safe fun on social media. Hosted on Acast. See acast.com/privacy for more information.
Do Canadians Prefer Take Out or Delivery For Their Food?
March 31, 2022 06:00 - 2 minutes - 2.2 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at new research from NPD Group that reveals where off premise food consumption in Canada is shifting. Hosted on Acast. See acast.com/privacy for more information.
Employment Branding| A Sexual Harassment Complaint Process
March 30, 2022 06:00 - 2 minutes - 1.84 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how the hospitality industry can improve their employee brand and protect their team and businesses with a sexual harassment investigation process. Hosted on Acast. See acast.com/privacy for more information.
What Are the Rules After Work Hours?
March 29, 2022 06:00 - 3 minutes - 2.81 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at employment branding and how you should define the scope of your sexual harassment policy. What are the rules when employee are off the clock and who's included in the policy parameters? Hosted on Acast. See acast.com/privacy for more information.
Why You Need A Sexual Harassment Policy
March 28, 2022 06:00 - 2 minutes - 2.62 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how April is Sexual Harassment Awareness Month and why the restaurant industry is one of the worst places to work…and feel safe from sexual harassment. What do you need to include in your employment policy? Hosted on Acast. See acast.com/privacy for more information.
When Research Test Results Steer You Wrong
March 25, 2022 06:00 - 2 minutes - 2.69 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray? Hosted on Acast. See acast.com/privacy for more information.
Dining by Candlelight
March 24, 2022 06:00 - 1 minute - 1.32 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at March 26 and upcoming Earth Hour. It would probably be a great idea to turn down the lights and light some candles to mark the occasion. Hosted on Acast. See acast.com/privacy for more information.
In Praise Of the "Listicle"
March 23, 2022 06:00 - 2 minutes - 2.05 MBOn today's Restaurant and Retail Marketing Flash briefing, we look at how our content strategy should include "listicles" which are mash-ups of lists written like an article. Hosted on Acast. See acast.com/privacy for more information.
How to Celebrate "Altbashes"
March 22, 2022 06:00 - 2 minutes - 2.61 MBOn today's Restaurant and Retail Marketing Flash briefing, we look at Pinterest trends report for our regular "crystal ball gazing" into future trends. We discuss what an "alt bash" is and why they're popular and how your business can weave them into your business model. Hosted on Acast. See acast.com/privacy for more information.
Spring Equinox Traditional Foods
March 21, 2022 06:00 - 1 minute - 1.46 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the traditional foods to celebrate Spring Equinox in the Northern Hempisphere. Hosted on Acast. See acast.com/privacy for more information.
What's a Content Strategy and Why It's Your Secret Weapon
March 18, 2022 06:00 - 2 minutes - 2.46 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at why a clamp down by governments on social media is likely part of the new world order and how our content strategies for our owned channels can be our biggest asset. Part one of a series for next week. Hosted on Acast. See acast.com/privacy for more information.
Starbuck's Gets a New / Old CEO
March 17, 2022 06:00 - 1 minute - 1.8 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the return of Howard Schultz for his third run as CEO of Starbucks. Can the chain's founder bring back some of the magic? Hosted on Acast. See acast.com/privacy for more information.
St. Patrick's Day Spending Stats
March 16, 2022 06:00 - 2 minutes - 2.07 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at St. Patrick's Day and some stats around spending. Spoiler alert…the priority is food. Hosted on Acast. See acast.com/privacy for more information.
Restaurant Chains Closing in Russia
March 15, 2022 06:00 - 2 minutes - 2.53 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement of major restaurant chains ceasing operations in Russia in response to the attack on the Ukraine. Consumer activism is alive and well. Hosted on Acast. See acast.com/privacy for more information.
What's A Marketing Channel and How Many Do You Have?
March 14, 2022 06:00 - 2 minutes - 2.27 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at marketing channels and why the restaurant industry is discovering they have alot more of them now than pre pandemic. Hosted on Acast. See acast.com/privacy for more information.
Create a Signature Menu Item to Support Ukraine
March 11, 2022 07:00 - 1 minute - 1.71 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the innovative menu items restaurants are introducing to drive donations to help the people of Ukraine. Hosted on Acast. See acast.com/privacy for more information.
Outoor Dining All Year Round
March 10, 2022 07:00 - 2 minutes - 2.41 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how restaurants can weather proof their outdoor spaces to extend use of the patio all year round. Hosted on Acast. See acast.com/privacy for more information.
How To Calculate the ROI of Your Patio
March 09, 2022 07:00 - 2 minutes - 2.07 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how to calculate the ROI (return on investment) of those extra seats as you expand your indoor dining post pandemic and hopefully keep your new patio operating. Hosted on Acast. See acast.com/privacy for more information.
Your Patio Will Be More Popular Than Ever
March 08, 2022 07:00 - 1 minute - 1.82 MBThis week we start a 4 part series on why outdoor dining will continue to drive restaurant traffic and what trends will be impacting its success. Hosted on Acast. See acast.com/privacy for more information.
Why Are There So Few Female Chefs?
March 07, 2022 07:00 - 2 minutes - 2.41 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at International Women's Day and focus on why women have not made inroads as restaurant industry leaders both front and back of house. This year's hashtag is #BreakTheBias Hosted on Acast. See acast.com/privacy for more information.
Paid Media and How It Looks By Interlacing Traditional and Digital Forms
March 04, 2022 07:00 - 2 minutes - 2.39 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the last in the media mix series…paid advertising. Carve off a bit of budget to pay for some media exposure. You control the message and the placement and by the way…social media really isn't free. You pay for it with your time and your data. Hosted on Acast. See acast.com/privacy for more information.
What's Earned Media? Why it's Effective, and How to Get Some
March 03, 2022 07:00 - 2 minutes - 2.11 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at Earned Media and how the awareness we gain because our businesses are news worthy can be effective and cost effective in a post cookie tracking world. Hosted on Acast. See acast.com/privacy for more information.
Earned Media and How to Market Through Relationships
March 02, 2022 07:00 - 2 minutes - 1.93 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Earned Media channels. Hosted on Acast. See acast.com/privacy for more information.
Owned Media and Why It's The Most Important Channel
March 01, 2022 07:00 - 2 minutes - 1.98 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Owned Media channels. Hosted on Acast. See acast.com/privacy for more information.
In Praise of Traditional Marketing
February 28, 2022 07:00 - 2 minutes - 1.98 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Hosted on Acast. See acast.com/privacy for more information.
Open That Bottle Night Feb. 26
February 25, 2022 07:00 - 2 minutes - 2.11 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at "Open That Bottle Night" where consumers and restaurants take that last, special bottle and embrace the savouring of it — not continuing to save it. Hosted on Acast. See acast.com/privacy for more information.
Google's New Privacy Sandbox
February 24, 2022 07:00 - 2 minutes - 2.23 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at Google's new Privacy Sandbox which will follow in Apple's footsteps to allow users more control over how their online behaviour is tracked and marketed to. Hosted on Acast. See acast.com/privacy for more information.
Why Aren't Your Facebook Ads Working Anymore?
February 23, 2022 07:00 - 3 minutes - 3.25 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the change to Apple's data privacy policy and how it's made it harder for Facebook to micro target their ads. Hosted on Acast. See acast.com/privacy for more information.
US and Canada Menu Prices Increasing
February 22, 2022 07:00 - 2 minutes - 2.48 MBOn today's restaurant and retail marketing flash briefing, we look at how restaurant prices are rising, alot and how operators are dealing with it. Hosted on Acast. See acast.com/privacy for more information.
Re-commerce
February 21, 2022 07:00 - 2 minutes - 2.73 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the rise of second hand retailing and how younger consumers are keen to do business with retailers who aren't afraid to focus on zero waste. Hosted on Acast. See acast.com/privacy for more information.
The Paradox of Choice Less is More….Money
February 18, 2022 07:00 - 2 minutes - 2.61 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how Tim Horton's is growing briskly by embracing the "less is more" approach to a pared down menu and smaller footprints. Hosted on Acast. See acast.com/privacy for more information.
National Drink Wine Day
February 17, 2022 07:00 - 1 minute - 1.52 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at National Drink Wine Day celebrated on Feb. 18. Promote it on social media — hopefully where you are, things are opening back up again. Hosted on Acast. See acast.com/privacy for more information.
Bots Are Back of House at White Castle
February 16, 2022 07:00 - 2 minutes - 2.5 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the burger chain White Castle and their move to roll out back of house robots to offset labour shortages. The chain has piloted the technology and will be expanding it to 100 more units. Hosted on Acast. See acast.com/privacy for more information.
Your Employment Brand Should Include Mental Health Support
February 15, 2022 07:00 - 2 minutes - 2.52 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at how one restaurant in Colorado has hired a full time therapist to support its team. As we look at your employment brand, this new "perk" could be a trend in the making. Hosted on Acast. See acast.com/privacy for more information.
Valentines Fun Facts and Business Tips
February 14, 2022 07:00 - 2 minutes - 2.3 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at some Valentine's Day statistics — you may be surprised to find out that Fido makes out like a bandit on V-Day. Hosted on Acast. See acast.com/privacy for more information.
Valentine's Day 2022 is Looking Strong for Restaurants
February 11, 2022 07:00 - 2 minutes - 2.14 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at some early predictions for just how strong restaurant sales for Valentines will be this year and a killer recipe that would be great on your Valentine's menu. Check it out at https://thebakermama.com/recipes/heart-caprese-salad/ Hosted on Acast. See acast.com/privacy for more information.
Door Dash Is Delivering Flowers
February 10, 2022 07:00 - 2 minutes - 2.36 MBOn today's Restaurant and Retail Marketing Flash Briefing, we look at the new announcement from Door Dash and how the third party delivery company is partnering with the floral industry to deliver flowers and food. As the industry starts to include more verticals, efficiencies will be gained. Hosted on Acast. See acast.com/privacy for more information.