Raymond Aaron, has committed his life to teaching people how to dramatically change their lives for the better. Raymond transforms lives by helping people tap into their own potential. He is the author of 10 best-selling books, including Branding Small Business For Dummies, Double Your Income Doing What You Love and the co-author of New York Times best-seller Chicken Soup for the Parent’s Soul and author of the Canadian best-seller, Chicken Soup for the Canadian Soul. He is also an avid adventurer having completed one of the world’s toughest races, Polar Race (a 350 mile foot race to the Magnetic North Pole). This trek to the North Pole has inspired his newest title, How You Can Get Rich Without Getting Cold. Find out more about Raymond Aaron online at: www.aaron.com