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This week, we wrap up our budgets miniseries by talking about one last "revenue stream" for colleges and universities: students! We all know that students pay tuition, but as we learn this week, some students are worth more money to schools than others, and that impacts how schools recruit and who they admit. We also get into how the U.S. News and World Report college rankings incentivizes schools to solicit applications from students it has no intention of admitting, and connect that to the increasing anxieties for students around applying to college. 




"International Enrollment Drop to Hit Higher Ed's Credit for Years": https://www.insidehighered.com/quicktakes/2021/04/05/international-enrollment-drop-hit-higher-eds-credit-years


"University launches $750 million comprehensive fundraising campaign, ‘Time to Rise: The Marquette Promise to Be The Difference’": https://www.marquette.edu/email/today/campaign-4-08-21.php


"Duke admits record-low 4.3% of regular decision applicants": https://www.dukechronicle.com/article/2021/04/duke-regular-decision-application-decisions-record


"Private Schools have become Truly Obscene": https://www.theatlantic.com/magazine/archive/2021/04/private-schools-are-indefensible/618078/


"A Pandemic Financial Success Story?": https://www.insidehighered.com/news/2021/04/06/how-private-college-fortified-finances-amid-pandemic




Transcript: https://docs.google.com/document/d/1TjXxUevauZ9AxYiwcSkEgo85pSKOIkfuLNGDlFscCCA/edit?usp=sharing

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