Beyond cookie butter: The secrets behind Trader Joe’s great customer experience
Repeat Customer
English - June 18, 2018 05:00 - 27 minutes - 25.4 MB - ★★★★★ - 83 ratingsMarketing Business Management repeat customer experience customer experience business zendesk pain points touchpoints chief customer officer customer support Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Welcome to Repeat Customer
Trader Joe's is renowned for its folksy charm, super helpful staff, and of course, its cookie butter, but there's way more than that behind the supermarket chain's leading customer experience. We talk to retail guru Kevin Kelley, and Mark Gardiner, a marketing executive, who took a job there as a floor clerk, to find out how the secretive company attracts loyal superfans like Julie Geller, and Russ and Sandy Shelley .
Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk.
Learn more about the podcast at zendesk.com/repeatcustomer.
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