Toyota: The Road to Brand Reputation Recovery Toyota’s reputation has been placed under the microscope over the past few months in light of recent safety issues. This installment of RepChatter features a discussion with Benjamin M. Cole, an assistant professor...
Toyota: The Road to Brand Reputation Recovery
Toyota’s reputation has been placed under the microscope over the past few months in light of recent safety issues. This installment of RepChatter features a discussion with Benjamin M. Cole, an assistant professor of management at Fordham. Professor Cole. Cole is a corporate strategy and international business expert and worked for Toyota in Tokyo as a corporate representative. Check out this installment of RepChatter for a “behind the scenes” perspective on various aspects of Toyota’s corporate culture and how it drives the company’s behavior.