RBT 3: From Hobby Affiliate to 4 Million Euro Buyout, with Kyriakos Fourniadis

Remote Biz Talk Podcast

English - May 29, 2020 12:00 - 32 minutes - 17 MB
Entrepreneurship Business remote business talk igaming parimatch pari match international online marketing entreneurship work from home Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: RBT 1: Why Product Should Be the Focal Point in any Business, with Sivan Kadosh

Next Episode: RBT 2: How to Build your Personal Brand Online, with Philippos Aristotelous

RBT 3: Kyriakos Fourniadis is a very successful affiliate in the Greek betting market, who went from doing affiliate marketing as a hobby to a 4 million euro buyout by Better Collective in 2018. We first met with Kyriakos in London at the iGB Awards in 2016, when his website Betarades.gr had won the "best foreign language affiliate website" award.

Kyriakos is now the Director of Strategy at Greece & Romania at Better Collective. You can connect with Kyriakos via Linkedin or via the corporate website at BetterCollective.com

Top topics of today's podcast:

How Kyriakos and his partners started the journey going from hobby affiliate to achieving a 4 million euro buyoutFor first 10 months there was zero income - what was the secret to keep pushing and not giving upHow the buyout happened - was it intentional, an accident or a bit of bothWhat do big affiliates like BC look for, when looking to acquire local affiliatesWhat they did differently to differentiate from other affiliatesCan this success be replicated in igaming but in a foreign marketAdvise to new affiliates starting out and wanting to emulate this successSummary of recent developments to the Greek regulated marketWhat Kyriakos advises operators looking to enter the Greek marketShould Parimatch enter the Greek market directly or with a JV partner