Q4: Momentum! Get that Ball Rolling!

Vicki Adrian brings adaily dose of Inspiration
& Education for Remarkable Retailers and Savvy Entrepreneurs.
In today's episode we talk about Momentum...

Here’s the real deal truth…I’ve never been much of a science
person…and I never went past General Science I & II in high
school…just not my thing!Subjects I don’t prefer: physics, math,
biologySubjects I do prefer: writing, literature, technology,
communication, friends & lunch!

However, today we’re going to talk about a scientific fact…
Momentum…We’re in the 4th quarter after all, and we need Momentum
to keep going… Let’s Define Momentum: Merriam-Webster defines
Momentum as the property that a moving object has due to its mass
and motion.

Sure, it made sense after seeing pictures and drawing a million
graphs, but what I didn’t appreciate about the physics definition
of momentum is that it didn’t account for everything that came
before it. Rather, it just focused on something that is already
moving. Where was the force in this equation?

I couldn’t help but wonder how such a big thing – momentum –
could have a definition that left out all the things that had to
take place beforehand so that it could actually exist. How do I get
momentum?

It’s no wonder so many of us start something – a blog, a
website, a salon, a service business, a restaurant, or like, me, a
retail store – and then grow incredibly impatient wondering where
our momentum is.Physics teaches us that momentum is just that: a
mass in motion. Never mind how it got started in the first place,
or why the velocity might be stronger in some cases versus
others.

What physics never taught us about momentum is all the work that
comes before the motion: the force. Building momentum takes
time!

Momentum is not a single event. Instead, momentum is something
that is built over time – the result of several things coming
together to create a movement that is powerful, and in some
contexts, difficult to stop. When looked at in a business sense,
momentum might refer to any number of things, including:

• The growth of your email list;

• Your brand awareness;

• The number of customers you have per day, week or month; or

• The sales your business is generating

I’m sure you can agree that the amount of work (or the force) –
the several separate tasks and the consistency with which those
tasks are performed – greatly contributes to the momentum you might
see in any of the business-related examples I’ve just
mentioned.

Because growing an email list doesn’t start and end with someone
signing up. Just as your brand awareness doesn’t increase
simultaneously with the creation of your logo. Momentum is not only
something you must create yourself, it’s also something that will
determine the strength and growth of your business.

Is it easy to create momentum?

No! It takes a ton of hard work and dedication and practice and all
that other good stuff to create it.

Momentum feels great because once you have the force behind it
to actually continue building it, it’s hard to stop: 12 email
signups per week becomes 112; 25 clients per week becomes 225. 1
team member becomes 10;

And just like a snowball that is rolling down a steep hill,
momentum will continue to build on itself – it multiplies – all the
while, the amount of force you have to actually continue applying
becomes easier, either due to the systems you’ve built, the
audience you’ve grown, or the ease with which the task at hand
comes to you because of how often you do it.

Thank you for listening today!

Vicki Adrian

RemarkableRetailer.com