The Third Big Wave of Digital Advertising: A Deep Dive Into Retail Media Networks with Andrew Lipsman

Our guest this week is Andrew Lipsman, Principal Analyst at Insider Intelligence, recorded live at the recently completed GroceryShop event in Las Vegas. 

We go deep into the burgeoning world of retail media networks, exploring what they are, how they work, and why they have become arguably the most exciting growth area for retailers in recent memory. We dig into the key accelerants and enablers, how success requires a significant shift in organizational mindset, and what challenges need to be overcome to best balance the customer experience with retailers desire to chase incremental profits. And we can't pass up the opportunity to get Andrew's perspective on the holiday shopping season. 

But first we give our hot-takes on the week in retail news, kicking off with our thoughts on Michelle Gass's departure from Kohl's, before moving to the stock market frenzy unleashed by better inflation numbers. We also unpack profit warnings from Capri and others ,and what to make of earnings reports from retail disruptors like Mytheresa (the good), Allbirds (the bad) and Warby Parker (the maybe). We close with a brief discussion of Amazon's reported profitability review, before dipping into the department of useless headlines.

Links

Kohl's Retail Fight Club 

Michael Kliger 

Dan McCarthy 

Lauren Weiner

About Andrew

Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.

Previously, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives. 

He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Advertising Age, CNN, Fortune, Reuters and Bloomberg.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. 

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!
 

About Us

Steve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in the U.S. and available for pre-order at book retailers elsewhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..

Don't forget to join Steve's new Linked Group for his new book.

Michael LeBlanc  is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur.  He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada.   Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,

Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.