5: A Community of Individuals

In this final chapter of our story about the New York City menswear brand Noah, co-founder Estelle Bailey-Babenzien describes her interior design influences and the key elements of customer service. Store manager Jason Boehm talks about the process of building genuine relationships with customers. Co-founder Brendon Babenzien promotes the value of maintaining a connection to youth culture. And employee Vrn Powell describes her experience partnering with Noah on a capsule collection for her band, Super Natural Psycho, and playing an in-store concert to celebrate the launch of their album.