Episode 62 Life-Giving Brand Manifesto with Robby Fowler
Relationships & Revenue with John Hulen
English - August 03, 2021 17:34 - 1 hour - 67 MBEntrepreneurship Business Society & Culture Relationships gratitude revenue speaker success author business coach entrepreneur family habits Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, John talks with Robby Fowler - host of The Brand ED Podcast, brand expert, husband, and dad. He helps coaches, consultants, and speakers Position, Pitch, and Profit from their brand and gives them the strategies and skills to translate their brand into money-making websites.
Listen to this episode to learn more:
[02:14] - Robby's backstory
[10:22] - About The Brand ED Podcast
[11:50] - Being a collector of Ideas
[13:50] - The Radical Empathy Brand Framework
[14:57] - Why I came up with the framework
[17:33] - Analogy of the framework
[23:54] - The difference between branding and marketing
[26:32] - The Dirty Little Secret of Branding and Marketing
[32:51] - Character, values, and purpose in business
[35:20] - About his book on email marketing
[36:20] - The shotgun approach to marketing
[42:08] - What makes a website great, useful, and functional?
[48:28] - A sober reality for all
[51:45] - What Robby does to improve his relationships at home
[01:01:20] - Robby’s definition of success
NOTABLE QUOTES:
“ If you don't have the big picture of how all of the pieces of your business works, then you’re going to be a mouse on a wheel.”
“If you can’t distinguish branding from marketing, then there is no way you can leverage your business.”
“Marketing is essentially about creating awareness, and Branding is about fondness.”
“Marketing amplifies the message while branding manifests it.”
“If you get good at branding, you can spend less on marketing.”
“You can make over the long haul lifetime value if people love you and are fond of you.”
“Character leads to values, and values leads to purpose.”
“Personal brand squeezes what’s already inside.”
“The most spiritual thing you can do is to take a nap.”
PODCAST MENTIONED:
The BibleProject podcast (https://bibleproject.com/podcasts/the-bible-project-podcast/ )
USEFUL RESOURCES:
https://tinyurl.com/TheBrandEDPodcast
https://www.linkedin.com/in/robby-fowler-0408201/
https://www.facebook.com/rfowler
https://www.instagram.com/rfowler
CONNECT WITH JOHN
Website - https://thejohnhulen.com
Clubhouse - https://www.joinclubhouse.com/@johnhulen
Instagram - https://www.instagram.com/johnhulen
Facebook - https://www.facebook.com/johnhulen
Twitter - https://www.twitter.com/johnhulen
LinkedIn - https://www.linkedin.com/in/johnhulen
EPISODE CREDITS
Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/
Outro music provided by Jeff Scheetz - https://jeffscheetz.com/