Episode 062 - Life-Giving Brand Manifesto with Robby Fowler

In this episode, John talks with Robby Fowler - host of The Brand ED Podcast, brand expert, husband, and dad. He helps coaches, consultants, and speakers Position, Pitch, and Profit from their brand and gives them the strategies and skills to translate their brand into money-making websites.

Listen to this episode to learn more:

[02:14] - Robby's backstory

[10:22] - About The Brand ED Podcast

[11:50] - Being a collector of Ideas

[13:50] - The Radical Empathy Brand Framework

[14:57] - Why I came up with the framework

[17:33] - Analogy of the framework

[23:54] - The difference between branding and marketing

[26:32] - The Dirty Little Secret of Branding and Marketing

[32:51] - Character, values, and purpose in business

[35:20] - About his book on email marketing

[36:20] - The shotgun approach to marketing

[42:08] - What makes a website great, useful, and functional?

[48:28] - A sober reality for all

[51:45] - What Robby does to improve his relationships at home

[01:01:20] - Robby’s definition of success

NOTABLE QUOTES:

“ If you don't have the big picture of how all of the pieces of your business works, then you’re going to be a mouse on a wheel.”

“If you can’t distinguish branding from marketing, then there is no way you can leverage your business.”

“Marketing is essentially about creating awareness, and Branding is about fondness.”

“Marketing amplifies the message while branding manifests it.”

“If you get good at branding, you can spend less on marketing.”

“You can make over the long haul lifetime value if people love you and are fond of you.”

“Character leads to values, and values leads to purpose.”

“Personal brand squeezes what’s already inside.”

“The most spiritual thing you can do is to take a nap.”

PODCAST MENTIONED:

USEFUL RESOURCES:

https://robbyf.com/ 

https://robbyf.com/manifesto 

https://tinyurl.com/TheBrandEDPodcast 

https://www.linkedin.com/in/robby-fowler-0408201/ 

https://www.facebook.com/rfowler 

https://www.instagram.com/rfowler 

https://twitter.com/rfowler

CONNECT WITH JOHN

Website - https://thejohnhulen.com 

Clubhouse - https://www.joinclubhouse.com/@johnhulen 

Instagram - https://www.instagram.com/johnhulen 

Facebook - https://www.facebook.com/johnhulen  

Twitter - https://www.twitter.com/johnhulen 

LinkedIn - https://www.linkedin.com/in/johnhulen 

EPISODE CREDITS

Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ 

Outro music provided by Jeff Scheetz - https://jeffscheetz.com/