Bitcoin Marketing with Relai CMO Imo Bábics | Relai Bitcoin Podcast #62

Imo Bábics is an important member of the Relai team. He joined the company in 2021 and is in charge of everything marketing and communication for Relai as its Chief Marketing Officer. Previously, Imo was the Head of Marketing at the Austria-based investment platform Bitpanda (Bitcoin, cryptocurrency & stocks) and helped create one of the biggest fintech companies in Europe.

In addition to that, he’s got 14 years of B2C marketing know-how from working with global brands like Xbox, PlayStation, EA, Huawei, and Universal Pictures.

In this conversation with Relai CEO Julian Liniger, Imo talks about how he got into marketing, why he’s passionate about Bitcoin and how he envisions the Relai brand to evolve.

You can find Imo on Twitter here: https://twitter.com/imobbcs

You can find Imo’s LinkedIn account here: https://www.linkedin.com/in/imobabics

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00:00 - Intro
03:40 - How Imo got into marketing
07:30 - Why you need to have a passion about the product you are selling
11:00 - Why Imo is passionate about Relai and Bitcoin-Only
17:00 - Why you need to be passionate at a Startup
22:00 - How to get in the Bitcoin industry
27:00 - Hype waves and growth for startups
32:00 - Finding the balance between product, finances, and growth
37:00 - Winters and bull runs at crypto companies
41:00 - How Bitcoin feels like the emergence of the internet
44:30 - Bitcoin-Only privately and professionally
47:30 - Imo’s bitcoin portfolio

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The opinions expressed on the show are the opinions of the individual guests and may not reflect the opinions of Relai AG. The information on the podcast may be changed without notice, and is not guaranteed to be correct, complete or up-to-date.

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