Reformers: Sam McBride, Former COO at RXBAR

Sam McBride is the former COO of RXBAR (acquired by Kellogg for $600M). Sam joined as one of the first employees just when the business was being started, originally as VP of Sales, and quickly worked his way to becoming the Chief Operating Officer. 

In this interview, Sam gets into the details and tactics of how RXBAR executed so well on a number of fronts, including sales, hiring, and brand-building. Among some of the other topics you'll hear in this conversation, Sam explains the benefits of selling into niche markets, why self-awareness is a critical hiring criteria, and how constraints are actually a competitive advantage in business.

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Reformers host Andrew Oved is the Founder & General Partner at Reformation Partners, a pioneer in early growth equity. The firm invests in the best capital efficient enterprise and consumer companies at their point of breakout and supports their growth through profitability, future financing rounds, and / or exit.