Reformers: Michael Martocci, Founder & CEO at SwagUp

Michael Martocci is the Founder & CEO at SwagUp, the leading provider of swag packs to startups, corporations, investment firms, and universities. For as long as Michael can remember he’s been infatuated with entrepreneurship, having started numerous businesses (including one with former NFL punter Steve Weatherford) before ultimately launching SwagUp in 2017. In just four years since its founding, SwagUp has grown into an organization consisting of over 150 employees and eight-figures in revenue, all without raising any outside equity capital. In this interview, Michael shares his key insights and lessons learned -- on topics ranging from Cash Conversion Cycle to shifting founder responsibilities over time -- that can be implemented in your own business.

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Reformers host Andrew Oved is the Founder & General Partner at Reformation Partners, a pioneer in early growth equity. The firm invests in the best capital efficient enterprise and consumer companies at their point of breakout and supports their growth through profitability, future financing rounds, and / or exit.