Using Psychology to Make Irresistible Creative for Paid Social W/ Sarah Levinger

Creative Strategist and Performance Creative Consultant, Sarah Levinger, stops by to discuss how to create effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs.

At the age of 22, Sarah successfully built and managed her own marketing agency, where she developed social media and marketing strategies for local small businesses, multi-level startups, and community associations.

As her company grew, she began to see a large disconnect between the brands she was working with and the customers they served. Her search for a better way to communicate led her to a 10-year study of the human mind, consumer psychology, economics, and behavior science.

She now uses what she's learned over the past 10 years to help her clients break through their communication barriers with their customers, and increase their advertising ROI.

If you'd like to connect with Sarah, don't hesitate to reach out to her through her socials:

Website: https://www.hgperformancecreative.com/

Twitter: https://twitter.com/SarahLevinger

LinkedIn: https://www.linkedin.com/in/sarahlevinger

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan