108: Managing Millennials with Lee Caraher, CEO of Double Forte PR & Digital Marketing

It seems that no matter who I talk to, the topic of millennials comes up, typically when it comes to people talking about how they are driving the needs of wellness offerings, or how they want flexibility or how they are entitled. One thing I think millennials will demand is a different leadership than what today’s guest calls a “command and control” approach. 

Today’s guest is Lee Caraher, CEO of Double Forte PR & Digital Marketing. Her company works with some of the top consumer and technology brands in the country. Lee’s an acclaimed communication strategist, known for her practical solutions to big problems.

Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. She has a reputation for building cohesive, high producing teams who have fun together at the same time.

In today’s interview, we discuss how creating a happy and low drama team is an art form, she’s honest about her management missteps and she tells a great story about when she got 360 feedback that made her realize she had some leadership gaps and what she did to change it.

Lee has a very contrary view to turnover which I loved. She leaves us with a tangible tip to building a high performance culture.

For links mentioned in today's episode visit https://redesigningwellness.com/

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