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RecurNow

198 episodes - English - Latest episode: over 3 years ago - ★★★★ - 4 ratings

A daily show that gets behind the truth of subscription, keeping you in the know on all things recurring revenue with sophistication & opinion by the Recur Studios team.

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Episodes

A look into the future

September 03, 2020 17:02 - 6 minutes - 5.95 MB

Today, we're taking a look into the future...the future of subscriptions. And who better to learn from than Tien Tzuo, founder of Zuora? 

The pricing power of 9

September 01, 2020 17:45 - 5 minutes - 5.12 MB

I’m breaking down our data around the pricing power of nine, aka cosmetic pricing. Plus, your B2B SaaS Index, and the scoop on Walmart's new membership service—Walmart+.

You asked, we answered

August 27, 2020 10:00 - 8 minutes - 7.38 MB

A big thanks to everyone who gave me some helpful feedback this week. Many of you had some questions about the index that are answered in today's episode. 

market like a media company

August 20, 2020 10:00 - 7 minutes - 7.07 MB

How does customer support impact retention? We've got the data to answer that plus tactics to help you improve customer satisfaction. We've also got data from our B2B SaaS index + why you need to market like a media company. 

Own your story: Amy Konary

August 18, 2020 10:00 - 10 minutes - 9.25 MB

Today, we're spotlighting a badass woman in Saas, Amy Konary. She's the current chair of the Subscribed Institute at Zuora and has been an industry leader for more than two decades.    From her beginning in SaaS to how women can better advocate their accomplishments, Amy's sharing it at all. 

between the covers 📖

August 13, 2020 10:00 - 8 minutes - 7.74 MB

Today, we're learning a thing or two about hard things from Ben Horowitz, one of the world's most renowned technology entrepreneurs.  We also launched something pretty cool here at ProfitWell yesterday. I'll fill you in.

good night, don't let your company growth bite

August 11, 2020 10:00 - 7 minutes - 6.89 MB

I have my best ideas when I'm trying to fall asleep. I'll be lying in bed, after a long, hard day...and still, the wheels are turning. I don't want to lose the idea, so I get up and get back to work. Founders, CEOs, and my fellow go-getters—I know you can relate.  But does the amount of sleep you get impact your company's growth? We'll let the data answer that one. 

Your current pricing strategy seems a bit...bananas.

August 06, 2020 10:00 - 9 minutes - 9.07 MB

Remember the other day when we were talking about bananas and value metrics? TLDR: We established the importance of having a value metric, which is what you charge for example, per 100 videos or for a banana’s case… how filling the fruit is.  Today on Recur Now, we’re taking the value metric one step further by talking about the best pricing strategy for SaaS: value-based pricing. 

There's always money in the banana stand🍌

August 04, 2020 10:00 - 9 minutes - 8.46 MB

Unless you've gone to the Lucille Bluth school of economics, you know that a banana shouldn't cost $10. This is a value metric. Today on Recur Now, we're making sure you're making the most out of your value metric. We've also got the latest in B2B SaaS growth from our data plus the top headlines you need to know.

Lights, Camera, Leads

July 30, 2020 10:00 - 8 minutes - 7.74 MB

With more and more companies either already sharing content or planning on creating more—a common question comes up: is all the creativity, planning and budgeting that comes with content marketing… worth it?  We’re going to let our data answer that one for you.

don't call me [maybe]

July 28, 2020 10:00 - 8 minutes - 7.54 MB

Time is precious. It seems like no matter how much we work to optimize our time, there's never enough of it.  If we, as SaaS operators, feel like there’s never enough time—why do we expect our customers to needlessly give up theirs?    In all honesty, customers don't really want to carve out 30 minutes to talk to your sales rep about pricing. Save them the time and put it online. 

treat us like adults

July 23, 2020 10:00 - 10 minutes - 9.29 MB

In the Recur Now hot seat today: mandated vacation time. As ProfitWell's Patrick Campbell says, "I think that when you're an adult in a company that says they're going to treat you like an adult, you should take the time when you want to take the time." Amid some companies mandating certain days off, we're making our case supporting unlimited paid time off (PTO). 

Spend less, earn more

July 21, 2020 10:00 - 9 minutes - 9.09 MB

Remember the feeling of going on a first date? You’d buy a new outfit or get your hair done. Then, you spend a good chunk of change on the actual date...only to be ghosted the next day.    You might feel a bit miffed knowing you spent all that money for nothing. It’s not for nothing, though. It’s a learning experience—and one that could be applied to SaaS.    Sometimes you pull out all the stops to woo a customer, only to have them not convert. So frustrating. That’s why today w...

Let your product do the talkin'

July 16, 2020 09:45 - 9 minutes - 8.93 MB

Imagine no more awkward cold calls and instead letting customers sell your product for you. No need to dream it. All you need is to put a product-led growth strategy into play. Today on Recur Now, we're all about product-led growth and how you can make it work for your business. 

More love, less lust

July 14, 2020 10:00 - 7 minutes - 6.54 MB

Relationships are complicated, even in SaaS. The key to a successful subscription relationship is commitment. So, how do you build commitment in SaaS? Annual contracts. 

Let's ban free trials

July 09, 2020 10:00 - 6 minutes - 6.37 MB

We're petitioning to ban free trials forever. Okay, not really, but we do prove (back by data) why Freemium is your friend. 

Leaky buckets

July 07, 2020 10:00 - 7 minutes - 6.96 MB

For SaaS companies, churn is like the holes in a leaky bucket. You're wasting revenue by fixing it. Maybe you’ve heard this metaphor before, but today I'll reveal the holes (aka churn) you might not even know are there—and how to fill them. 

Elliot announces the end

July 02, 2020 10:00 - 8 minutes - 7.76 MB

Building a company is hard. Really hard. No matter the circumstance, we hate to see companies fail. Today—we're sharing how the newest ecommerce platform, Elliot, was unable to recover from DDoS attacks, leading them to shut down. As we share this story, know we fully support and commend the Elliot team for all their efforts. 

We're livin' in an Apple World

June 30, 2020 14:00 - 9 minutes - 9.06 MB

Amid recent tension toward Apple and its in-app purchase system, we discuss whether Apple’s commission fee is worth SaaS companies launching an iOS app.  We’ve also got the latest numbers from our B2B SaaS index, SaaS headlines you need to learn from, and a spotlight on Pusher—this week’s ProfitWell featured user. 

Who could use some extra caffeine? ✋

May 29, 2020 09:00 - 7 minutes - 6.56 MB

Today, the plight of remote product pros.  Plus, HBO’s newest move (and its subsequent confusion). And a lesson in revenue enhancement from the Instagram team. 

We can do better

May 28, 2020 04:00 - 8 minutes - 7.57 MB

Today on Recur Now, a serious turning point for post-crisis culture. Plus, MasterClass snags another $100M and the first-ever B2B reality show has arrived. 

$Free.99

May 27, 2020 10:30 - 5 minutes - 5.07 MB

Today—we see a subtle (yet pretty genius) move by Notion, the knowledge management platform. Plus, a SaaS company we've long-term admired grows its software to $50M in ARR, fully remotely. 

There's no such thing as a win-win

May 26, 2020 09:00 - 5 minutes - 5.78 MB

Today, negotiating during a pandemic. You can’t deny, it’ a different world out there.  Plus, a bit on speed—and why, right now, it could be your #1 advantage. 

More human, better services

May 22, 2020 09:00 - 7 minutes - 7.85 MB

Today on the show, we’re getting a bit more human. We know now (more than ever) business should be human at its core, so why are we still acting like we’re some sort of robots? Here’s how I can help. 

Content: Keep it coming.

May 21, 2020 09:00 - 5 minutes - 5.38 MB

Today on the show, content creation breeds growth. How so? The data tells all. Plus, lots of launches happening this week as B2B SaaS forges ahead. 

You're getting sleepy...

May 20, 2020 09:00 - 6 minutes - 5.92 MB

Today on the show, we are all... tired.  So we're uncovering the data on sleep and its correlation to your business' growth, as well as your overall happiness.

A world that no longer exists

May 20, 2020 00:00 - 8 minutes - 8.38 MB

Today on the show, the competition heats up. We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer.  But should this always be the case? We have the data to answer just that.

All things beautiful

May 18, 2020 09:00 - 5 minutes - 5.38 MB

Today, all things beautiful—a visit to the House of Beautiful Business and the prettiest landing pages this side of subscription. Plus, what’s on tap in can’t-miss events this week. 

To brand affinity & beyond

May 15, 2020 09:00 - 7 minutes - 7.11 MB

Today on the show, brand affinity amid a pandemic is apparently top of mind for many. So how can you make your brand top of mind as well?

A moment of pause

May 14, 2020 09:00 - 7 minutes - 7.9 MB

Today, a question for the leaders: What do you really want? Plus, the "forever WFH movement" has landed. And to wrap, our very own Patrick & Neel share their take on this week's global developments.  

Why, though???

May 12, 2020 09:00 - 6 minutes - 6.27 MB

Today, we discover a surprising way to stay resilient. Plus—leaders, listen up: It’s not about the power of “what” and “how” anymore. It's about mastering communication of the "why." 

Type C is the new Type A

May 11, 2020 09:00 - 8 minutes - 8.1 MB

Today on the show, your customer is the hero. Plus, we look at the archetypes of marketers with Mayur Gupta (and declare which one you should be). 

Buy me some peanuts & peace of mind

May 08, 2020 12:00 - 8 minutes - 7.74 MB

Today, we’re all in sales. Plus, Peanut—a social network for women—thrives amid a pandemic. (I'll tell ya just why.) And we wrap with a giveaway you'll want to get your hands on. 

The great B2B SaaS companies of tomorrow

May 07, 2020 09:00 - 7 minutes - 7.68 MB

Today on Recur Now, we look at the difficulties for a traditional SaaS company to be successful in today’s market—and what the next great B2B SaaS companies will actually look like. 

Through darkness & downturn

May 06, 2020 09:00 - 7 minutes - 7.68 MB

Today, a deep dive on lessons in resilience—from the minds of two software leaders who’ve successfully led their own way through darkness and downturn.

On Tuesdays, Twitter is the teacher

May 05, 2020 09:00 - 8 minutes - 8.28 MB

Today, we’ve found the best in Twitter threads on topics you’ll want to dig into—like positioning amid a pandemic and the miscomprehension of product.  

Dear diary, I just want to be popular

May 04, 2020 09:20 - 6 minutes - 6.28 MB

Today, Zoom may not be the most popular girl in school anymore. Plus, we’re reading a project manager’s diary—on the collaboration pains no one is talking about. 

Where are you headed?

May 01, 2020 17:00 - 7 minutes - 7.13 MB

Today—the hard truth, a remote challenge, and a bootcamp that’ll kick your butt into gear. Plus, a deeper dive into the numbers behind what shapes the ProfitWell Subscription Index. 

Your B2B SaaS index has been delivered

April 30, 2020 09:00 - 8 minutes - 8.27 MB

Today, we’re proud to officially launch the ProfitWell Subscription Index—a dataset to keep you up to date on subscription market trends and the status of the B2B SaaS vertical as it stands today.  

Talk to me about your headspace

April 29, 2020 09:00 - 5 minutes - 5.76 MB

Today, it’s an acquisition vs. retention showdown. Which should be your focus for Q2? Plus, Wistia launches an initiative for the creators—during another feel-good bit with Grace.

Can we get real (about remote) for a minute?

April 28, 2020 09:00 - 6 minutes - 6.98 MB

Today, I dive deep into the implications of total remoteness (both personally and professionally) and the reason we’re all a little on edge.

A cathartic conversation

April 27, 2020 21:30 - 4 minutes - 4.76 MB

Today, we're pushing for discounted plans, adopting more flexible payment terms, and turning your product into a marketing channel. Plus, Jay Acunzo offers no-strings-attached advice to the marketing crowd (every single week).

From pandemic to product positioning

April 24, 2020 09:00 - 9 minutes - 9.23 MB

Today, we're jam-packed. We begin with a question about the crisis, one I’m eager to hear your answers to. Then we pivot from pandemic to positioning with April Dunford.  We also hear some feel-good news with Grace, and wrap up with a new segment featuring Patrick and Neel from our ProfitWell crew. In today’s topic they discuss: virtue-signaling, and how personal edification amid a pandemic is sometimes feeling more at the forefront than genuine goodwill.

A festival we can get behind

April 23, 2020 09:00 - 4 minutes - 4.79 MB

Today, we’re all in for the doers and the makers—with Product Hunt’s Makers Festival, WFH edition. Plus, an insider’s hack to better design, created with pure simplicity. 

Follow me to the path of pricing enlightenment

April 22, 2020 12:45 - 5 minutes - 5.55 MB

Today, we hear from those in the trenches—on what it takes to become the most effective founder out there. Plus, the path to SaaS pricing enlightenment, courtesy of Tyler Tringas. 

100% virtual, 100% free

April 21, 2020 12:10 - 4 minutes - 4.39 MB

Today, restaurant management software company Toast rallies for restaurants. Plus, the latest with the SaaStr team: A global virtual event we think you'll want to get involved in. 

Big news for BlueJeans

April 20, 2020 12:30 - 4 minutes - 4.19 MB

Today, we’re kicking off the week with no slow start. We spy so many B2B SaaSers still out there with grit, grind, and determination—all while helping you keep cranking, too.

Wartime decision making

April 17, 2020 09:00 - 5 minutes - 5.53 MB

Today, it's wartime decision making with Paddle—with a hyper focus on churn. Plus, a look at managing mental health while in the trenches (remotely).

How do I keep my cat off my keyboard?

April 16, 2020 09:00 - 4 minutes - 4.27 MB

Today, curated knowledge by the work-from-home crowd. And a bit on demand shock, dealing with the hard truth that some companies may just be better suited for managing disruption. 

What does effective experimentation entail?

April 15, 2020 09:00 - 5 minutes - 5.5 MB

Today, we are “navigating the surge” with Intercom’s customer support roundtable. Plus, Zapier announces a new tool previously available only to its internal employees—but now, shared with the world.