Chloe Rada Talks Employer Branding

Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition. 

Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is   currently the Director, of Global Recruitment Marketing and Branding for Syneos  Health... Supporting the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry.

I wanted to start by asking about your previous work at sodexo......you spent many years there and that company to me was one fo the first employers to embrace employer branding...i remember back in like 2008 you guys were blogging about life at the company, they were one of my clients when i was running jobs in pods...what were some of the lessons learned from your time there? -Current recruitment tech stack at Syneos Scroll stopping content? -Challenges/initiatives you face coming into the new role -Current state of EB at Syneos, what are your plans Goggle analytics?  How has the pandemic affected employer branding in your opinion? -General EB tactics/advice---what do you want to try? What did you think of the TikTok resume experiment...any thoughts?