Julie Coucoules: Global Head of TA for Glassdoor - Culture is Everything.

In this pilot episode of Recruiting Trailblazers, Marcus investigates remote recruiting and begins his hunt for producers, leaders, innovators, and pioneers who have made their mark on the Recruiting industry and can’t wait to share their points of view!

In this episode, Marcus is joined by Julie Coucoules, who most recently worked as Global Head of Talent Acquisition at Glassdoor. Julie has spent the last 20 years working in human resources, recruiting and talent acquisition, mostly in the software and video game industry. Join Marcus and Julie as they take a deep dive into the world of remote recruiting, covering topics such as communication and productivity in the workplace, how to succeed in remote recruiting, Glassdoor culture, and advice for Recruiters looking for a job.

Marcus and Julie discuss the Glassdoor platform, including how some people find it unfair that it allows for anonymous employer reviews with no consequences – and Julie responds with some excellent food for thought regarding the Glassdoor mission and culture inside the company.

They talk about corporate culture and specifically Glassdoor's own culture and Marcus's "Big IDEA" theory (Inspire, Develop, Empower, Appreciate) - which states that when you have those four themes securely in place – you’ve got a great culture which is crucial for both attracting and retaining the best talent out there.

Marcus and Julie also discuss the future of Agency recruiting, as well as give some advice for fellow recruiters in the market for a new Recruiting job.

Plus a very important observation for Recruiters looking to cross the bridge (with candidates or clients) from ‘complete stranger’ to ‘trusted advisor’ in order to 'make the sale'. (In a nutshell: you have to establish and flesh out their driving needs - before you can successfully reconcile your open position or solution).

All in all -  a great conversation with Marcus and Julie and a solid kickoff for Recruiting Trailblazers!

In this episode, we discuss Remote Recruiting and...

[00:01] Recruiting Trailblazers Introduction

[00:54] Introducing Our Guest

[01:31] TV suggestions and Being Acquaintances

[03:14] How Julie Has Been Handling Quarantine

[04:15] Staying in Shape During Quarantine

[05:34] Glassdoor Going Remote Recruiting

[07:00] Talent Acquisition Team

[07:22] Transition and Difficulties of Going Remote Recruiting

[08:36] Environmental Challenges of Working at Home

[10:32] Reframing Communication Styles During the Pandemic

[11:38] How to Manage Productivity with Remote Recruiting

[15:39] The New Normal in Cold Calling

[8:16] Leaving Glassdoor

[20:14] Anonymous Reviews and the Need for Feedback

[23:22] Is It Possible to Repair Glassdoor Company Reviews?

[27:35] Glassdoor’s Mission

[28:07] Culture is the Driver of Industry Movement

[28:53] Inspire. Develop. Empower. Appreciate.

[30:59] How to Be a Really Successful Recruiter

[34:42] The Future of Agency Recruitment

[37:38] Adding Value to Agency Recruitment

[40:48] You Cannot Sell Anything to Anybody Until You Establish A Need

[42:41] Mission-Driven Culture

[43:04] Advice for Recruiters Trying to Find a Job

[45:23] Work Your Network

[46:05] Adding Value to Your LinkedIn Profile

[47:28] Closing Thoughts

[49:37] Outro

Fancy connecting on LinkedIn, with Marcus or Julie?

www.linkedin.com/in/marcusedwardes

https://www.linkedin.com/in/jcoucoules/