Brent Orsuga: The Niche Recruiter's Blueprint to Dominate Your Market

In this episode, Marcus Edwardes speaks with Brent Orsuga, the top-rated logistics and supply chain recruiter, seven-figure entrepreneur, and founder of the award-winning advisory firm Pinnacle Growth Advisors.

Listen in as Brent discusses the art of reverse-engineering success as you define it. He talks about the importance of seeing your role as that of being a “talent advisor” or “subject matter expert”—beyond being simply a “recruiter”—in order to be seen as a valued partner in your candidates’ eyes.

Brent explains how to become known as the go-to expert on your space by homing in on a specific niche, and how he was able (and continues) to build his well-known brand as a recruiter without actually ever posting new jobs.

Finally, Brent talks about using “shoot-from-the-hip” video content creation as a business development tool, why he prefers contingent over retained search, and how he has been able to achieve massive success by seeing recruitment as a “high-touch, high-contact sport”.

What You’ll Learn in This Episode:

●      [01:11] The benefits of doing a self-assessment at halfway through the year

●      [05:43] How to be seen as a partner to candidates, as opposed to a vendor

●      [07:25] The mindset that recruiters should adopt to thrive in today’s market

●      [19:14] Defining “retained recruitment”

●      [10:25] Company culture versus company identity

●      [15:47] The importance of staying true to your niche

●      [18:28] Building your brand via content creation

●      [23:16] How Brent invests in himself

●      [26:14] Why Brent only does contingency recruiting

●      [28:58] Contingency versus retained search

●      [31:46] Differentiating yourself as a recruiter

●      [33:40] Standardizing every message

●      [35:50] Why be transparent about compensation upfront

●      [38:08] How to be a successful recruiter today

Key quotes:

●      “As a recruiter, you’re either going to be viewed as a partner or a vendor.”

●      “Confidence comes from competence.”

●      “Culture is something you have to see and feel and almost hear yourself. You cannot show me a YouTube video or a static website and tell me about your culture.”

●      “The ultimate sign of respect is when people give you their time—especially at their house or their office.”

●      “You have to give value. LinkedIn and content cannot be self-serving.”

●      “The reason people get emotional about recruiting is because they simply don’t have enough cooking. I tell our team: ‘You want to have ten people in process at all times.’”

●      “Sales and recruiting are nothing more than exchanges of energy.”