Ep 628: The EVP & Employer Brand Landscape
Recruiting Future with Matt Alder
English - July 12, 2024 07:46 - 34 minutes - ★★★★★ - 75 ratingsCareers Business Management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It has been a highly volatile few years for talent markets and hiring. So, how is all the uncertainty and disruption shifting employers' thinking around EVP and Employer Branding? Is it still considered as important as before, and what might the future direction look like?
My guests this week are Neil Harrison, an independent employer branding consultant, and Mike Heal, managing director at WDAD Communications. Neil recently collaborated with WDAD on qualitative research into the current EVP and Employer Brand landscape. The findings give some unique insights into the priority employers are giving to their employer brands and how things have changed since the pandemic.
In the interview, we discuss:
The background to the research project and how it was carried out
How things have changed in the last three years
DE&I as a focus for employer branding
Key metrics to get senior stakeholder buy-in and future investment
Is employer branding still considered important by organizations?
How happy are employers with the current state of their EVP?
Building agility and flexibility into the brand research process to ensure relevancy
Changing employee attitudes to work
The evolution of employee stories
The importance of belonging
Differentiation and competitive benchmarking
What does the future look like?
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Get my free whitepaper "10 Ways AI Will Transform Talent Acquisition" – Download Now
Transform Talent Acquisition – Find out how my digital course will help you shape the future of talent acquisition in your organization – Click Here
It has been a highly volatile few years for talent markets and hiring. So, how is all the uncertainty and disruption shifting employers' thinking around EVP and Employer Branding? Is it still considered as important as before, and what might the future direction look like?
My guests this week are Neil Harrison, an independent employer branding consultant, and Mike Heal, managing director at WDAD Communications. Neil recently collaborated with WDAD on qualitative research into the current EVP and Employer Brand landscape. The findings give some unique insights into the priority employers are giving to their employer brands and how things have changed since the pandemic.
In the interview, we discuss: