Scaling a company from $5M revenues to $50M to $250M isn’t just about a great product.

In fact, that’s the easy part.

Scaling a great team, which enables the business to scale, is far more difficult.

So I sought out an expert to find out how it’s done.

Carter Griffin is General Partner of Updata Partners, the growth equity firm with $1 Billion in committed capital. He & team have invested in over 60 B2B software growth-stage companies.

In short, he knows how to pour fuel on the fire when a company has $5M to 50M revenues.

You know his investments. They include Built In, DataCore Software, Interactions LLC, Jellyvision, LendKey Technologies, Inc., Piano, Ruby.

Scaling often comes down to the CEO (Carter likes to back “tenacious storytelling leaders”)

Carter serves on the Board of Directors of Mindshare, a leading forum for 900 tech CEOs. He also serves on the Board of Directors of the Mid-Atlantic Venture Association

In this 20-minute conversation, Carter reveals how he helps his portfolio companies put a Rockstar in every seat.