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Ep #45: How to Use Your Brand for Advocacy with Brad Flowers of Bullhorn Creative
Rebooting Capitalism
English - October 11, 2022 06:00 - 40 minutes - 33.3 MBEntrepreneurship Business News Business News bcorp sustainability business culture missiondrivencompanies purposedrivencompanies sustainabilityprojects sustainabilityreport sustainablecompanies Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Many companies over the last three years have struggled with the dilemma of using their brand for advocacy and the fear of getting cancelled. This week, I sat down with Brad Flowers, the Co-Founder and Partner at Bullhorn Creative, a certified B-Corp B2B branding agency, to talk about it. He shares how companies can authentically use their brand for advocacy without seeming like they’re jumping on the brandwagon or greenwashing, and we’re diving deeper into all things brand advocacy.
Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep45