Ep #11: Good Is the New Cool with Afdhel Aziz
Rebooting Capitalism
English - June 09, 2020 07:00 - 39 minutes - 31.9 MBEntrepreneurship Business News Business News bcorp sustainability business culture missiondrivencompanies purposedrivencompanies sustainabilityprojects sustainabilityreport sustainablecompanies Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep #10: Doing Good Works with Scott Henderson and Jordan Bartlett
Next Episode: Ep #12: How to Talk About Culture with Nikki Lerner
In this episode, Afdhel shares the importance of businesses having a purpose outside profit and using their platforms for good. His new book, Good is the New Cool, proposes a new model in marketing that doesn’t leave future generations disappointed by our inaction. We’re talking about coal-like advertising, accountability on social media, and how brands can embrace purpose.
Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep11