Let's Get Phygital: The Mistakes Brands Make in Web3

Raoul Pal: The Journey Man

English - July 19, 2023 18:14 - 32 minutes - ★★★★ - 19 ratings
Investing Business Entrepreneurship Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Kraken Chief Legal Officer on Ripple's Big Win

Next Episode: A DeFi OG: It's Time to Take on Centralized Exchanges

It's Web3 Wednesday on why transferring brand loyalty from the physical to the digital world is anything but guaranteed.
Web3 is a new frontier for traditional brands, and according to Calvin Chan, founder and CEO of Legitimate, many are going about it the wrong way. He speaks to Elaine about what works and what doesn't when it comes to bridging brand loyalty into the digital world, and how Legitimate is working with real world clients on this — including a "phygital sneakers" collaboration with Puma and Jay-Z's Roc Nation.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's Web3 Wednesday on why transferring brand loyalty from the physical to the digital world is anything but guaranteed.

Web3 is a new frontier for traditional brands, and according to Calvin Chan, founder and CEO of Legitimate, many are going about it the wrong way. He speaks to Elaine about what works and what doesn't when it comes to bridging brand loyalty into the digital world, and how Legitimate is working with real world clients on this — including a "phygital sneakers" collaboration with Puma and Jay-Z's Roc Nation.

Learn more about your ad choices. Visit podcastchoices.com/adchoices