S4 Ep4: How Your Brand Can Shine in the World Cup Spotlight

If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with Shauna Griffiths is for you!



Tune in to hear Karl Keating - Global Brand Strategist & Founder & CEO of The Perfect Storm Lab - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S.



In partnership with Chris Todd of Vision Insights, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!



TOPICS IN THIS EPISODE

- Join the Host Cities' of The FIFA  2026 World Cup Three-Year Activation Journey Now.

- How to Connect with Soccer Fans and Dominate Your Industry

- How We Help Brands Excel In The Sports Industry.

- Learn How the Greatest Sporting Event Inspires Brands Everywhere

- "Think Globally but Act Locally” ... The key to Brand Expansion

- Big FIFA Announcement you may have Missed - Seize this opportunity now! 



THE EPISODE BY THE MINUTE

00:00- Teaser

00:24 - Intro 

00:28 - Guest intro 

01:09 - How Shauna Met Karl Keating 

02:18 - What is The Prefect Storm Lab

11:26 - Why It’s Important for Brands to Plan Ahead 

14:41 - What They’re Currently Working On

26:24 - Brands They Partner with 

33:44 - Tips For Brands Looking to Break into the Sports Market 

37:21 - Wrap up



Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.



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