Real Talk, No Fluff artwork

Real Talk, No Fluff

25 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 2 ratings

Real Talk, No Fluff is a small business marketing podcast where two seasoned digital marketers come together to share practical, realistic, and straight-forward advice with small business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence through digital marketing.

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Episodes

Marketing Funnel Basics

February 09, 2024 23:35 - 36 minutes - 16.6 MB

In this episode, we're going to dive deep into the world of marketing funnels, uncovering strategies and insights to help your small business thrive. We're also welcoming a special guest, funnel expert Michelle LaRue of SonjaBlue Digital Marketing.

Cold and Warm Audience Targeting for Social Media Advertising

December 19, 2023 16:50 - 18 minutes - 8.66 MB

You've set your sights on Facebook, Instagram, or maybe even LinkedIn or Pinterest for your business ads. Here's the game changer: it's not about where your ads appear but who sees them. I'm talking about unlocking the power of targeting. In this episode, we unravel the art of targeting, breaking it into two segments: cold and warm audiences.

Getting to Know GA4, the Latest Version of Google Analytics

December 06, 2023 07:00 - 15 minutes - 6.1 MB

In this episode, we're discussing the elephant in the room. That's right, folks - we're talking about GA4! We'll cover the differences between Universal Analytics and GA4, and how you can work around them to effectively track your marketing and advertising efforts.

Websites & Landing Pages: What’s the Difference?

November 15, 2023 17:39 - 16 minutes - 7.44 MB

Imagine that you are sitting in a meeting with your boss or client, discussing details of a campaign that you wish to launch. That's when your boss or potential client turns to you and asks, "Can you create a landing page for this?" What is your answer? Yes? No? Do you know what should go on a landing page (or NOT go on a landing page?)? In this episode, we're going to discuss all the details of what makes a website, what makes a landing page, and what the differences are between each one.

Facebook Ads 101

September 07, 2023 06:00 - 34 minutes - 15.9 MB

In this episode, we're going to talk about Facebook ads. Why Facebook? Because as of 2023, Facebook has about 244 million users. That's 72% of the US population, so let's see how we can take advantage of it.

Why & How to Use Customer Reviews in your Marketing

August 24, 2023 13:44 - 17 minutes - 8.03 MB

According to statistics, up to 93% of consumers have made buying decisions based on reviews, and 90% of those surveyed said customer reviews were a factor in their buying decision. In this episode, we're going to talk about the how and why of using customer reviews in your marketing.

Things You’ll Need when Outsourcing your Online Marketing

April 21, 2023 22:16 - 22 minutes - 10.5 MB

You've decided to outsource your online marketing - now what? In this episode of Real Talk, No Fluff, Liz and Ronda discuss the things you need and need to plan for when outsourcing your online marketing.

Tips for Hiring a Digital Marketer

February 05, 2023 19:45 - 21 minutes - 10.1 MB

Are you considering hiring a digital marketing strategist but not sure where to start? If so, this episode of Real Talk, No Fluff is for you. Ronda and Liz talk about how to set up yourself and your new digital marketer for success.

How to Plan and Build an Awesome Website

December 19, 2022 14:00 - 40 minutes - 18.6 MB

What story does your website tell potential customers about your services, products, and brand? Does your website give your clients or potential clients an incredible sales journey? Is it set up to convert prospects into sold customers? In this episode, our guest is going to help you plan and build an awesome website.

Developing Processes for Creating & Publishing Digital Marketing Content

November 04, 2022 20:19 - 32 minutes - 15.1 MB

In this episode of Real Talk, No Fluff, we're chatting about processes and tools you can use to streamline your content planning, content creation, and content publishing needed for your online marketing strategy.

Social Media Strategy 101: Your 6 Essentials

July 09, 2022 21:29 - 19 minutes - 8.98 MB

In Episode 14, we discussed what makes up a great content strategy. In this episode, we go deeper into the 6 essentials for planning and developing your social media strategy for your small business.

Content Strategy 101: 3 Essentials

June 16, 2022 12:27 - 22 minutes - 30.8 MB

A content strategy is a roadmap for how you will use your written, visual, and audio content to reach your clients and achieve your small business goals. In this episode, we review the 3 essentials needed to create your content strategy.

Website Analytics 101: A Foundational Piece to your Marketing

May 17, 2022 22:05 - 15 minutes - 7.3 MB

Would you like to understand more about your customer’s journey on your website? Like, how did they find your website and what did they do once they got there? If you just shook your head, “yes”, this podcast is for you. Today, we discuss all things website analytics. We invite you to listen here on… Read More »Website Analytics 101: A Foundational Piece to your Marketing

Reputation Management 101: What it is & Why you need it

April 29, 2022 14:14 - 27 minutes - 12.6 MB

82% of people read reviews about a business, product, or service before making a buying decision. But did you know that reputation management is more than just answering your online reviews? Learn about the other components of reputation management and why they are important to your small business in this podcast episode.

Landing Pages: What are They & How to Use Them in your Online Marketing

April 07, 2022 01:47 - 23 minutes - 10.6 MB

Do you know the differences between landing pages and the rest of the pages on your small business website? In this podcast episode, we explore landing pages, what they are, and why and how to use them in your online marketing.

Social Media Ads 101

March 20, 2022 15:52 - 25 minutes - 11.6 MB

If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads. 

Business Blogging 101: Reasons to Blog for your Business

February 18, 2022 22:36 - 23 minutes - 32.6 MB

Business blogging offers a myriad of benefits. From improving your website SEO to marketing, we’re diving into the reasons why you should add blogging into your small business strategy.

Intro to SEO for Small Business Owners

February 03, 2022 02:38 - 37 minutes - 17 MB

Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for your small business, and the basic SEO tenets of on-site and offsite SEO.

Email Marketing Basics

January 27, 2022 22:24 - 23 minutes - 10.7 MB

Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In today’s episode, we’re discussing the essential things to know about email marketing and all the ways it can positively impact your small business.

All About the Algorithm: What it is and what it means for your small business

December 18, 2021 15:48 - 21 minutes - 10.1 MB

Do you think every social media follower you have sees every post you publish? Sadly, most don't. And it's because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and give you tips on how to use an algorithm to your advantage as a small business owner.

How to Choose the Best Social Media Platform for your Small Business

December 11, 2021 01:58 - 40 minutes - 18.4 MB

Is your demographic for your business women under the age of 25? Should you be on TikTok, Facebook, or Instagram? Or is your demographic men over the age of 35? Should you be on Facebook or Pinterest? In today's episode, we're going to break down which social media platform is right for your business.

Does every small business need social media?

November 17, 2021 13:16 - 24 minutes - 33.8 MB

According to Convince & Convert, approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. The average daily usage is 2 hours and 27 minutes (October 2021). In this episode, we answer the question: “Does every small business need social media?”

Do I really need a website & things all sites need

November 09, 2021 17:01 - 25 minutes - 11.8 MB

According to research by Blue Corona, your website has 10 seconds to make an impression on your customer. Thirty-eight perfect of visitors will stop engaging with your website if the layout is unappealing. And 48% of visitors judge the credibility of your company on your website's design. Listen in to hear why all businesses need a website, what elements every website needs, and common website planning and design mistakes we often see small business owners make.

What is Online Marketing (The Basics)

November 04, 2021 20:17 - 9 minutes - 94.9 MB

The terms “online marketing” and “social media” are often used interchangeably. But are they really the same things? We’re breaking down what qualifies as online marketing in this episode of Real Talk, No Fluff.

Why Real Talk, No Fluff Matters in Digital Marketing

November 03, 2021 21:01 - 9 minutes - 137 MB

Liz Jostes and Ronda VanBuren are both seasoned digital marketers who have come together to share practical, realistic, and straight-forward advice with small and medium business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence. Hear the story behind "Real Talk, No Fluff".