After presenting at a local meetup of creatives I started getting the feeling that there was a resurrection of the gatekeeper through SEO and attached business, combined with so-called best practices that were rebuilding the "wall" that some of us have spent the past 10 years tearing down. 

Today I want to encourage you to tell the story you have YOUR way. To hell with best practices and SEO Analytics. Do not let either of those things change how and more importantly why, you tell your story.